“ Have you clarified your business model yet? ”

In a recent nihub Entrepreneurial Bootcamp class, Lucas Rondez (nihub CEO) shared his experience in entrepreneurship. He kept emphasizing the importance of figuring out the business model and discussed how to fit in the present market with people. 

It might be helpful to find out the answers if you ask yourself continuously.

We list some questions which usually matter to your business and try to provide some advice.

  • Who’s your customer?
  • Do you want to build a partnership with big companies? What do you want from them? What can you provide to them?
  • Have you identified your strengths completely and clearly?


Who’s your customer? To B or To C? — Positioning


Do you want to build a partnership with big companies and what are the purposes of getting in touch with them?

You may intend to get:

Large companies are broad, while small companies are deep.

There’s no doubt that if you want long-term cooperation, it has to be win-win.

For large companies, when R&D cost>Cooperation cost, they’re open to cooperating with startups. Therefore, nihub did some acceleration programs with large enterprises these years such as Coca-cola, Valid, and Tuya Smart to help startups to reach out to them.

The most crucial thing for establishing a partnership with big corporate is whether you’re able to provide innovative solutions to them or not.


Have you identified your strengths completely and clearly?

  • Founders’ background (industry experts, rich experience)
  • Team
  • Technology
  • Innovation and execution
  • Local market ……

Wish everyone can know your target & paths, and be able to quickly adjust to the market to scale up your business. May you succeed!

If you have any questions or suggestions, welcome to comment below or send them to info@nihub.com.